INFORMATION PROCESSING THEORY AND ENVIRONMENTAL SCANNING
3 min readJul 22, 2021
Although we can identify different Environmental Scanning and Competitive Intelligence processes, the majority of those approaches are based on different information theory perspectives and paradigms (Day, Schoemaker, 2006), ranging from the information –process view of organizational decision making initiated by the work of Alan Newell and Herbert Simon (1972) and further anchored in the…