SENSE-MAKING IN AMBIGUOUS AND UNCERTAIN ENVIRONMENTS

Paulo Soeiro de Carvalho
6 min readJul 20, 2021

(You can read and download the full pdf here)

The sense-making theory developed by Karl Weick (1995, 2001) is based on how organizations can understand themselves and their environments. Weick’s research addresses sense-making at the organizational level and is historically motivated by the desire to understand:

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Paulo Soeiro de Carvalho

Paulo Soeiro de Carvalho is a Professor, Researcher and expert in Strategic Foresight, Innovation and Entrepreneurship, with more than 20 years of experience.